changes in our times, including the demands of the public, in particular,
those of the gastronomic customer. Today, the client is looking
for something more than to simply eat or drink in a pleasant atmosphere;
he wants to enjoy himself too and is looking for a type of combined
offer that can satisfy both elements. For this, new types of establishments
are being developed in the whole world, with surprising results.
It’s all about what has come to be called the “gastronomy
– event”, a type of business with a
profitable and limitless future.
– restaurant” is to be found within
this innovative line, a gastronomic establishment that offers its
clients the attractive possibility of contemplating a mini-brewery
at the bar or next to their very table. Here they can experience
the elaboration process of the finest beers step by step, and taste
the beer ‘in situ’, accompanied with the pleasure of
tasting an exquisite beer that has been made almost exclusively
for their palate, by expert hands and with the highest hygiene and
quality guarantees. The exclusiveness of tasting a unique beer that
cannot be drunk in any other part of the city! Pure beer, without
any kind of additives, artificial colours, preservatives or clarifying
agents to distort its flavour!
authentic NATURAL beer, incomparable to others in the market, in
all its varieties: lager beer, real ale, highly fermented beer,
– restaurant” provokes a sensational
impact in the gastronomic market (confirmed by figures from other
countries where this project has been developed), that considerably
increase the business sales and growth. Recent market research in
the Federal Republic of Germany shows that in this type of establishment,
up to thirty times more beer is consumed than in traditional restaurants,
the large profitability and minimal production costs being another
of their most outstanding characteristics.
Another factor for consideration
is the regression that other drinks markets are suffering, as is
the case in the wine market, in favour of other products that may
be considered as substitutes. This the case for beer and other drinks
such as liquors, etc.
This increase in the size
of the beer market makes it possible for new firms that supply new
products to enter the market, and compete in market niches that
in some way are not covered by the large beer breweries. Another
consequence associated with this progressive market growth makes
the market volume that these niches represent seem even more attractive
to the introduction of new businesses.